Reach Higher Partner Profile: Shasta County Economic Development Corporation

Locally, Redding has historically been an economy based on and driven by natural resources like lumber and agriculture, but a small movement of local entrepreneurial thinkers and doers is working to change that perception through innovative business models. Shasta County… Continue Reading


Reach Higher Shasta Campaign: Communitywide Initiative Prepares Local Kids for Success

Unfortunately, there’s a problem with doing well. Even though Shasta County students graduate high school at rates higher than the state average, the majority of area students are far less likely to pack up their bags and head to college… Continue Reading


Grown-Up Blues Kid Plays for Future Children’s Theater

Children in elementary school often proclaim what they want to be when they grow up. An examination of one’s adult friends, however, reveals the sobering truth: few children become firefighters or doctors. And if one of your buddies happens to be an astronaut,… Continue Reading


Redding School of Arts: So Green It’s Platinum – Part 1

Construction on the new Redding School of the Arts campus is underway. During a media event held this morning at the McConnell Foundation, Foundation president and CEO Lee Salter and principal architect at Trilogy Architecture James Theimer gave a presentation… Continue Reading