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Reach Higher Partner Profile: Shasta County Economic Development Corporation

Locally, Redding has historically been an economy based on and driven by natural resources like lumber and agriculture, but a small movement of local entrepreneurial thinkers and doers is working to change that perception through innovative business models. Shasta County… Continue Reading

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Reach Higher Shasta Campaign: Communitywide Initiative Prepares Local Kids for Success

Unfortunately, there’s a problem with doing well. Even though Shasta County students graduate high school at rates higher than the state average, the majority of area students are far less likely to pack up their bags and head to college… Continue Reading

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For $1, Bar Breathalyzers Offer Fresh Thinking – Or Just Fun

On a recent Saturday night, a small crowd of bar patrons fluttered about the Castle Lounge, where Mike Schuette sat at the bar waiting out the effects of his last Jack and Coke before stepping up to the Alco-Buddy. “I’m… Continue Reading

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Grown-Up Blues Kid Plays for Future Children’s Theater

Children in elementary school often proclaim what they want to be when they grow up. An examination of one’s adult friends, however, reveals the sobering truth: few children become firefighters or doctors. And if one of your buddies happens to be an astronaut,… Continue Reading

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Under 40, But Unseen: Young Leaders Get the Spotlight

In the Redding area, where many feel that the contributions of the under-age-40 population go unrecognized, recipients of the first round of “20 Under 40” awards have been applauded enthusiastically. When the Record Searchlight lined up the event, nominations were cast for… Continue Reading