
Dist. 1 Supervisor Kevin Crye.
I’ve been wondering how District 1 Supervisor Kevin Crye makes his money ever since the Ninja Coalition gym president declared “no reportable interests on any schedule” on the statement of economic interests he filed to run for office last February.
What a difference a year makes.
Upon assuming office, Crye was required by the California Fair Political Practices Commission to file a new statement of economic interests, known as a Form 700, which he did on Feb. 1. According to the new filing, Crye is operating four separate companies, each with a declared market value of $100,000 to $1,000,000 or more. Crye claims to be grossing more than $100,000 from each venture.
These ventures are Ninja Coalition HQ INC, Crye’s gym at the Shasta Mall; Axios LLC, the Alaska-based manufacturer of Endless Rope exercise machines for which Crye serves as CEO; Valor Talent Group, Crye’s stable of American Ninja warriors and other celebrity athletes; and Ninja Coalition INC, Crye’s event-promotion company.
The latter company is of particular interest. Ninja Coalition INC played a major role in the Palomar Health Group health fair in the San Diego area last fall, for which Crye earned well over $10,000 and had to report.

Kevin Crye sits inside his Ninja Coalition business during an interview with Courtney Kreider. Photo source: Facebook screen grab.
The avowed small-government conservative also earned more than $10,000 each from the Redding School District, the Cascade School District, the Enterprise Elementary School District, the West Cottonwood School District, the Siskiyou County Office of Education, Pacheo Union School District and Gateway Unified School District.
How much more than $10,000 did Crye make from each of these school districts?
Maybe a lot more.
Take the beleaguered Gateway Unified School District, which will consider renewing Ninja Coalition INC’s contract at its regular board meeting 5 p.m. Wednesday. According to the contract, “the total cost for all Services is not to exceed $340,000 due in full by the completion of all Event Services.”
So, more than $10,000, up to $340,000. Nice work if you can get it.
Those services include “Adventure Camp activities with Valor Talent [athletes] … and multiple experience days that include experiences such as the Ninja Coalition HQ Gym, Rare Air, Bowling with a Professional Bowler, Gymnastics, Skating, Laser tag, Virtual Reality, Cooking Classes, and more.”
There’s also an end-of-the year concert event featuring Valor Talent musicians.
Earlier this month, after I obtained Crye’s new Form 700, which he filed as a paper document at the Registrar of Voters, making it somewhat harder for the public to access, I contacted the District 1 supervisor. He didn’t have time to talk but he encouraged me to email him my questions.
“If I’m not required to answer them, I won’t,” he said.
“Oh, so you’re just going to stonewall the press whenever you feel like it?” I said.
He said he treats the press fair “when the press is fair.” I asked him if I had treated him unfairly. He didn’t answer.
“Nobody seems to really want to get to know me,” he complained.
The man who has welcomed election fraud conspiracy theorist Mike Lindell into Shasta County politics bragged about a recent personal meeting with Registrar of Voters Cathy Darling Allen.
“I’m the only supervisor that has engaged with her on this level,” he said. “I try to lead with love.”
Oh. My. God.
“I’m not going to answer any questions about Lindell at this time,” Crye finished. “What I shared in open session is my process.”
As of Tuesday’s Shasta County Board of Supervisors meeting, we now know that flying across the country to meet crackpot election conspiracy theorists on the county’s dime is also part of Crye’s process.
It seems small-government conservative Kevin Crye is just fine with big-government spending, as long as it’s spent on him.
Crye claims he’s been renting a house in District 1 since November 2021 when he decided to run for supervisor, but declared he still owns his home in District 4 in his new filing. While Crye has told me that he and his family live in the Salt Creek Heights area, his exact address in District 1 remains a mystery, since he used his board of supervisors address for the new filing.
Crye did not respond to the questions I emailed him and numerous texts encouraging him to reply. I’ve contacted all of the above-named school districts requesting information about contracts with Ninja Coalition INC and will report back soon.
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