City Council OKs New City Manager’s Crowd-Sourced Goals; ‘The Woodlands’ is Unveiled

When Barry Tippin was named Redding’s city manager in June, he was asked to set his own goals and objectives. Tippin, in turn, assembled 15 community members for guidance. The eye-opening process “went fabulous,” he said, and on Tuesday he presented his to-do list for the City Council’s consideration.

After hearing Tippin’s plans in the areas of economic development, public safety, budgeting, improving communication and modernizing government, the satisfied council voted 4-0 (Councilwoman Francie Sullivan was absent) to accept them.

Redding business owner Matt Moseley, who served on the committee, said he was initially skeptical when the council drew from the city’s management pool to hire Tippin, who had served as Redding’s assistant city manager since 2008.

Now that the committee has hammered out measurable goals, however, Moseley said Tippin can be held accountable “and I think he will be successful.” April LaFrance, who also served on the committee, said she came away impressed with Tippin’s leadership abilities and “optimistic about our future.”

City Manager Barry Tippin discusses his goals. Photos by Jon Lewis.

City Manager Barry Tippin discusses his goals. Photos by Jon Lewis.

The other committee members included Joe Cerami, Jeremy Cunningham, Mike Dahl, Ryan Denham, Michael Duffy, Allie Figura, Lori Goyne, Rachel Hatch, Doug McConnell, Ed Rullman, John Schuller, Jessica Whitlow and Naomi Yamamoto.

In the area of budget and financial management, Tippin’s short-term objectives include developing cost-saving strategies for union negotiations, launch OpenGov, a cloud-based fiscal dashboard to improve public access to financial and budget data, and develop opportunities for more revenue, including marijuana fees and taxes.

Public safety objectives include hiring a police chief (Tippin said interviews are scheduled for Friday), aggressively seek funding from grants, donations and other sources, and increase collaborations with Neighborhood Watch programs, community groups and private security.

Objectives for improving communication and transparency include working with city employees to “create a unified, strategic and customer-focused culture in all City communications with the public.” Tippin also will use social media, newspapers, web sites and blogs to interact with the public and create a city “dashboard.”

With the goal of becoming “relevant and proactive to the opportunities and challenges of today’s residents and workforce” and creating a government of the 21st century, Tippin’s objectives include exploring alternatives to traditional meetings, with options including town halls, online forums and advisory polling. Tippin also will turn to the technology community for apps or programs “to allow citizens a greater voice in decision-making.”

And finally, in the area of economic development, Tippin has tasked himself with formalizing an aggressive marketing plan for the long-dormant Stillwater Business Park, reviewing “permitting/planning and fee-structure practices of like and competing cities with the goal of meeting or exceeding speed, efficiency, and service” and work creatively to enhance quality of life and “livability” to improve attraction of economic development and prospective employees.

In other action Tuesday, the council:

The Woodlands

--Deputy City Manager Greg Clark updated the council on the recently completed Woodlands affordable housing project on Polk Street in the Parkview neighborhood. The 55-unit housing complex is a partnership between the city, Shasta County Health and Human Services Agency (HHSA), Northern Valley Catholic Social Services and Palm Communities.

The Woodlands is Redding's newest affordable housing complex.

The Woodlands is Redding's newest affordable housing complex.

“This is a great example of the county and city working together with help from private partners,” said Donnell Ewert, head of the HHSA. Ewert added that a case worker is on-site daily during business hours to provide services to tenants. Some 19 units in The Woodlands are reserved for tenants with severe mental health issues.

Clark said The Woodlands is already at full capacity and a ribbon-cutting ceremony will be held in October.

Deputy City Manager Greg Clark shares photo of The Woodlands.

Deputy City Manager Greg Clark shares photo of The Woodlands.

Vice Mayor Kristen Schreder said she heard from a new Woodlands tenant who had previously been living in a van. The tenant said she had gone “from hell to the Hilton.” The tenant, Kimberly Moore, addressed the council during the public comment period and tearfully thanked the board for its help in securing her a safe and comfortable home. “You guys are a lifeline,” she said.

Whiskeytown update

--Heard a presentation from Whiskeytown National Recreation Area Park Superintendent Jim Milestone, who reviewed Whiskeytown’s busy summer season and invited residents to the annual Symphony on the Beach. The free event begins at 7 p.m. at Brandy Beach and features a performance by the Shasta Symphony Orchestra.

Whiskeytown Superintendent Jim Milestone.

Whiskeytown Superintendent Jim Milestone.

Milestone said the Redding Parks and Recreation Department partnered with the Redding Sail Club to teach sailing to more than 100 kids this summer. Ranger-guided kayak and paddleboard tours continue to be popular, he said.

Of note, Milestone said a National Park Service study indicates Whiskeytown generates $38 million a year for the Shasta County economy.

Jon Lewis
Jon Lewis is a freelance writer living in Redding. He has more than 30 years experience writing for newspapers and magazines. Contact him at
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15 Responses

  1. Tim says:

    $18 million for a 55-unit “affordable” housing complex is ridiculous. $330,000/unit is hardly economical!   There is a 160-unit affordable complex going up in Colorado Springs for $19.5m ($122k/unit), a 95-unit complex in Asheville, NC for $12m ($126k/unit), and a 82-unit complex in Portland, ME for $10m ($122k/unit).  Why should it cost 3x as much in Redding?

    If you really wanted to stretch those affordable housing grants, you could line Stillwater with rows of new $19,900 440 sqft mobile homes:


    • Tim says:

      Some of Palm Communities other tax-payer funded “affordable” projects:

      Riverside, CA:  $17.7mm 50 units, $354k/unit

      Fontana, CA: $20mm 61 units, $328k/unit

      Long Beach, CA: $22mm 60 units, $367/unit


      Palm Communities also made headlines by donating $40k to a city councilwoman in Moreno Valley, CA during a period when Palm was asking that city for $13mm towards a $39mm 150-unit project.    Anybody want to wade through recent financial disclosures for Redding’s city council?

  2. Richard Christoph says:

    Thanks for  the link, Tim, but these units are only “available for delivery in Indiana, Illinois, Kentucky, Michigan, Ohio.” 

    Got any info on local manufacturers? Stillwater might be a good site for manufacturing similar units to supply the entire west coast.

    • Tim says:

      Same price ($19,900), but significantly smaller (378 sqft) in CA, NV, & AZ:


      For the record, I don’t think there is anything wrong spending more to have quality construction and a long-lasting building.  But $330,000/unit is so massively out of line, you have to wonder if there is some shady stuff going on with the books.  I mean $299k can buy you a brand new 4 bedroom, 2 bath house with a 2 car garage:

      • Richard Christoph says:

        Thanks, Tim.  Good layout, nice appliances, solid value, and avoids controversy over prevailing wage issues.

  3. Frank Treadway says:

    I certainly appreciate the 15 members who spent volunteer time to work up a 6mo/12/mo plan, along with City Manager Tippin. Now, I would like to see some Affirmative Action take place in terms of hiring within the City of Redding.  Granted we are largely a white community, but we have an increasing Asian, Hispanic, Black and Native American population that needs to be figured in to the workforce. Whether it’s actually AA or On the Job training, this is an area CoR needs to pay attention to.

  4. conservative says:

    Redding does not have to take the lead in attracting homeless. Oroville, Yuba city, Marysville, Stockton, Eureka are county seats which should take the lead. Shasta county seat can wait and see what works best.

  5. Virginia says:

    The affordable house units costing of over $330K each is out of line.  There are houses inside Redding that could have be bought for less which would have spread out the needy rather than in one small confined area that tends to make it eventually into a slum center.    Then the residents could learn to help themselves keeping the upkeep of the yards and learning to live a normal life.  Then, they have an incentive to maybe eventually buy “their” home.   That way it is a hand up not a handout.

    At least that is a thought to consider before doing more spending!

    • Beverly Stafford says:

      Your slum center comment is exactly what those of us who have homes in the New Urban Builders Parkview Neighborhood fear since Woodlands is about two blocks from Parkview Neighborhood.  None of the homes in Parkview Neighborhood approach the $330K that was spent on each of these units – even when new before the bottom dropped out of the market.  Now most of the Parkview Neighborhood homes are valued at about half of the original cost.  A home on Kite Lane is on the market for $184,000, two story, two baths, and I bet that it can be purchased for thousands of $$ less than the asking price.  I attended the presentation by Palm Communities and came away with what I went in with:  it was a done deal no matter how neighbors felt about having even more clients of the various missions housed nearby.  Yes, that sounds like NIMBY talk; however, Parkview Neighborhood is already bordered by two missions, South City Park, Unsafeway, the library, and the Cypress Bridge.  So it’s understandable that yet another homeless-type project is not being wholeheartedly welcomed.

  6. Frank Treadway says:

    It’s not about any City taking a lead in attracting homeless, it’s about cities facing transients, vagrants and AB 109 folks who find their way to a City like Redding.  The latter have no power to move from city-city, they have to serve their probation time in the city they committed their crime, thus we’ll always have a continuing and swirling pool of AB109ers. They’ll complete their probation and leave or stay.  The State/Federal prisons send mandated releasees to the cities. This will remain until the CA Supreme Court revisits this order.

    • Gary Tull says:

      Thank you, Frank, for clearly explaining causation to CoR (and the rest of us) and coining swirling pool of AB109ers. Perhaps clear and graphic language has a chance of capturing attention. An original idea may even emerge. In Humboldt County vagrants are offered ground cleaning jobs at public events. They receive a shower, a meal, tee shirt and pay. A constructive program that’s working and offers a little self-dignity, purpose and direction.

  7. conservative says:

    There should be just about as many people completing their probation as starting it.  AB 109 probationers at some point should reach a steady state.

    When I drive around CA, NV and AZ, Redding seems to have more than its fair share of homeless.  Twelve years ago, Redding and the other CA county seats appeared to have none.

  8. Jerry says:

    So, 15 citizens and a newly appointed city manager could not address the homeless issue?  Sad.

  9. cheyenne says:

    Everybody wants affordable housing, just not in their neighborhood.  Here at the last Cheyenne City Council the council approved a bid for affordable housing units over the objections of existing residents.  And most of those successful affordable housing units going up in other states than California do not face prevailing wage issues.  Prevailing wade issues are also why other states are filling business parks while Stillwater remains empty.

  10. Cheryl says:

    What support and assistance will be given the residents of the “Some 19 units in The Woodlands are reserved for tenants with severe mental health issues.” 

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