My son is 17 and walks home from Shasta High School, burdened by a heavy student backpack while traversing through downtown, taking Court Street and heading towards Gold Street where his dad’s house is in the neighborhood behind the liquor… Continue Reading
You’ve probably heard the philosophy that if only you would just pursue your passions and live your dreams, then your business would fall into place and making money would finally and easily, start to happen. Do what you love, right?… Continue Reading
When it comes to running your small business marketing – how do you make your marketing work for you? There’s lots to keep track of – you need to keep your product or service top of mind and connect with your tribe.… Continue Reading
Most people think of marketing as one of those necessary evils and don’t pay much attention to the beauty hiding inside the beast. What’s this you ask? Can marketing be beautiful? More like a fairytale come true? I’d like to… Continue Reading
The recent State of Downtown event hosted by Viva Downtown at the Cascade Theater was a wonderful opportunity to hear more about the people and businesses that help this central part of Redding thrive. It was also an opportunity to… Continue Reading
Here’s the thing – I often meet with clients who tell me they already have a website, a Facebook page, a radio ad, a brochure – but none of its working! I certainly understand the frustrations – but the question is, “How are… Continue Reading
I once had a client tell me that he wanted to match every penny he spent on his marketing to every penny that came in the door for sales. Wow! I like it, however, it isn’t always that easy. It… Continue Reading
This was the name of my first seminar for the Small Business Development Center. For those of you who had a chance to attend – thank you! Here’s a quick overview of the key points: Why Quality? There’s really no more… Continue Reading
Let’s say, one day, I walk into the hardware store because I want to build a house. I buy some lumber, plumbing supplies, electrical wire and anything else I’ve heard is necessary to get my home construction project underway. I… Continue Reading
Remember when you were a kid, dumping that little envelope of powder into the container of water? Your head filled with visions of a tiny kingdom of sea creatures frolicking in their new land all under your watchful eye and… Continue Reading
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