Give Back when You Shop for the Holidays This Year

With holiday shopping is in full swing, if you still aren’t sure what to get for those special folks on your list, why not do something different this year?, an online shopping mall, lets you do something good every time you shop online at major retailers and boutique stores.

Brother and sister entrepreneurs Ken and JJ Romberg launched their first give-back site called GoodSearch, a Yahoo-powered search engine, in 2005. Building on its success, they launched GoodShop in 2007.

What’s special about these online portals is that with every search and/or purchase you make, they give back to your favorite cause. Working with more than 110,000 non-profits and schools across the country, GoodShop has raised more than $10 million for causes ranging from large national organizations like the ASPCA to local causes like schools and food banks.

Locally, searchers and shoppers have contributed to such great causes as:

  • Rowell Family Empowerment of Northern California, a parent run organization that serves families of infants and toddlers with a diagnosed disability or who are at risk of developing a disability due to certain risk factors
  •, a non-profit based in Redding committed to providing critically ill young adults with a “Live Life” moment
  • Good News Rescue Mission
  • 4H – Shasta County
  • KVIP Radio, a Christian radio station in Redding.

Starting with 2,800 participating retailers, GoodShop has grown to include 4,000. Embracing the digital age, shoppers can access the website through their smartphones or tablets.

The holidays are when people are thinking about shopping and giving, said Dia Bannerjee, GoodSearch’s Marketing Manager.

According to a new survey conducted by GoodShop in partnership with Survey Monkey Audience, 85 percent of survey respondents said they’d feel better about all the money spent on holiday shopping if a percentage of their purchases went back to a cause they supported.

“GoodShop allows people to do both without thinking about it, to feel better about online shopping,” said Bannerjee. There plenty of special deals and offers available, she said. Some retailers offer up to 20 percent of the purchase for the donation! And there are hundreds of thousands of coupons available as well.

GoodShop has a featured holiday category and incorporates major retailer such as Macy’s, Best Buy, Amazon, Petco and Toys R Us.

“Anywhere you can think of to do online shopping can help you give back to your cause,” Bannerjee said.

Users get to pick what cause they want to give to. It just have to be a 501c3 non-profit based in the U.S.

Bannerjee also notes that GoodShop is also available all year long.

“Once you choose your cause, you don’t have to go back and re-choose it,” she said.

If your favorite organization isn’t on the list, adding it is easy. Just go to the link at the bottom of the homepage and fill out the application for your favorite non-profit. It will get reviewed and, when it’s approved, it goes on the site.

These are simple daily actions people can take to give back to the causes they care about, said Bannerjee.

GoodShop is now part of the Daily Good Experience. This features other fundraising websites, including GoodSearch, GoodDining, GoodSurveys, GoodGames. All of these donate to your favorite cause with each purchase / search you make.

So give back this year to your favorite food bank, charity or non-profit via GoodShop or any of the other Daily Good websites. It’s a double blessing.

An environmental journalist and blogger, Debra Atlas is reachable through or

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