The Day to Talk to Your Teen About Alcohol – and How

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What: MADD, ER Doctors Work Together to Help Parents Protect Teens

When: Thursday, April 21

Many parents are uncomfortable talking to their teens about alcohol, but it is a necessary conversation. In Shasta County on average, one teen a week visits an emergency room for an alcohol-related reason.

Across the nation, Mothers Against Drunk Driving (MADD) and the American College of Emergency Room Physicians have teamed up to make it easier for parents to talk with their kids about alcohol. Power of Parents, It’s Your Influence, a free handbook, is just one part of the PowerTalk 21 campaign that designates April 21 as a national day for parents to start that discussion. This campaign provides parents with key tips, information, and tools to help reach out to teens and communicate the real life danger of underage drinking.

“It is never too late to start the conversation with your kids about alcohol,” said Anne-Berit Condit of MADD-Shasta County and the Injury Prevention Coalition of Shasta County. “Three out of four kids say their parents are the number one influence on their decision whether to use alcohol or not. As parents, it is vital to remember actions are as important as words. MADD knows that informed, caring parents can make a difference.”

To obtain a copy of the parent handbook, visit, or call (800) 426-6233 and you will be directed to more information about PowerTalk 21 in Shasta County.

-from press release

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