As a schoolteacher-turned-boutique-owner, 29-year-old Kimberly Nicole Woods doesn’t just bring inventory into her downtown Redding store, she studies it. She bonds with it. She gets to know everything about each piece.
Then the educator/retailer shares what she’s learned with her customers. Sometimes Woods even names handbags, shoes and clothing. That’s how a flowy white cotton dress with curvy black embroidery and a fitted bodice earned the name Inner Peace.
She generally characterizes her merchandise as exotic, new and vintage pieces from around the world. But she also likes to describe it as “something old, something new, something jewelry, something blue (jeans).”
Kimberly Nicole Woods reflects her shop, and her namesake retail boutique, Kimberly Nicole, reflects her. Even the wall’s paint name, Delicate Bliss, resonates with her.
It’s circle of fulfillment for Woods. The store brings her joy, and she passes it on to her customers.
Kimberly Nicole’s doors opened July 1, so Woods hasn’t yet implemented even a fraction of her plans, such as in-store book clubs, gift registries, personal shopping services, bridal showers and birthday parties. She also plans a monthly photographic feature of “real women” of the Redding area, a celebration and recognition of how local women improve our community.
But much is ready, including the inviting “man chair” near a corner lamp, especially situation so guys could relax while they wait.
But women are her primary focus.
“I want all women to feel comfortable here. I want professional women who have a little more money to spend on themselves, I want students, and women who work at McDonald’s, and mothers and teenagers, to find something here.”
My brief stop by Woods’ shop last week seemed to confirm exactly that. A diverse mix of women came and went.
Customers included physician Lauren Strickland, a breast surgeon who just moved to Redding from the Bay Area. She’s already a regular at Woods’ boutique, where Strickland browsed while her little daughter made herself at home on the colorful slipper chairs and inside the dressing rooms, whose sides are massive antique bedposts.
Meanwhile, some women in medical uniforms stopped by. And a bit later, a young woman came in search of something for a bridal party. She took a quick glance around and said, “Aw, man! I knew if I came in I’d spend money!”
For Woods, part of her own comfort with her shop is its location, a place she insists chose her after a previously arranged Dana Drive location fell through.
She loves her spot, with its California Street entrance, a few doors north of Westside Java. The alley is her doorstep, where passers-by do a doubletake at the window displays of pretty dresses, trendy shoes and statement jewelry in the space that held Up to Date Shoe Shop, a west Redding fixture for nearly as long as even old-timers can remember.
“I’m trying to do something different here,” she said.
“The idea for this place has been in my heart for a long time. I want people to feel rejuvenated here.”Kimberly Nicole, Clothing for The Mind, Body & Soul • In the Downtown Mall at 1510 Market St., Redding • Monday through Friday 10 a.m. to 6 p.m. – Saturday 10 a.m. to 4 p.m. – closed Sunday • For more information call Kimberly Nicole Woods at 241-3400.