Barnes & Noble Booksellers Book Drive to Benefit Shasta Early Literacy Project

Shasta County – Barnes and Noble Booksellers in Redding is hosting its annual charity book drive and this year’s beneficiary is the Shasta Early Literacy Project.

Each year, Barnes and Noble Booksellers stores designate a local organization to receive books purchased by customers during the holiday season.  According to Casey Hufford, General Manager of the Redding Barnes and Noble Booksellers and a member of the Shasta Library Foundation Board of Directors, “Barnes and Noble is in the business of promoting local literacy and this partnership with the Shasta Early Literacy Project is a great way to help provide books for youngest children in our community.”

The Shasta Early Literacy Project is a collaborative of many organizations and agencies in Shasta County whose purpose is to increase community awareness of the importance of early literacy in school and life. Established in 2009, the group works to coordinate community literacy resources and to encourage all parents to read to their children at least 20 minutes each day.  It has organized the “Take 10 and Do It Again” media campaign and community reading events to promote the importance of reading to children – from birth – as a way to prepare them for kindergarten.  It has also launched a “Little Free Library” project to help promote book sharing and make sure every child has access to books at home.

Jennifer Snider, program manager with First 5 Shasta and a member of the Shasta Early Literacy Project, notes that many Shasta County children start kindergarten without essential concepts of print and vocabulary skills needed to be successful in their educational career.  “It is very important that adults read to the children in their lives to build their language and literacy skills.  They can take 10 minutes here and 10 minutes there to build up to at least 20 minutes a day,” she added. “It’s never too early or too late to start. The more children are read to, the more it sets them up to be readers themselves, which is the key to success in school.”  Snider adds, “An important component of the efforts of the Shasta Early Literacy Project is making sure that EVERY child has books in his or her home.  This partnership with Barnes & Noble Booksellers is a huge help to our efforts and very appreciated!”

Customers may go to the Barnes & Noble Booksellers located at 1260 Churn Creek Road, Redding to purchase a book for the Shasta Early Literacy Project.  The Shasta Early Literacy Project has provided a list of recommended books that Barnes & Noble Booksellers has in stock.  The Book Drive will last until the first week in January 2014. Books will be distributed to children during the March 10, 2014 “Take 10 and Do It Again” community reading event.

-from press release

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-from press release
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