The entrance hallways at the State Capitol in Sacramento are visited by more than one million people each year. These hallways are lined by 58 cabinets featuring exhibits that showcase the tourism, business, and lifestyle amenities each county in California has to offer. Some displays feature high-tech digital display screens that roll tourism marketing videos. Others show a litany of regional products like local beer, syrups, and jams.
Shasta County’s display has not been updated in 26 years, making it among the most outmoded exhibits of the bunch.
Today, Shasta County’s display sports a mining town look appears to be a lens into our past. The exhibit features timber falling, gold-rush styled hotel accommodations dubbed “reasonable lodging”, and an advertisement for the Dixieland Jazz Festival, which has not existed since 1997 (See image below). A committee has formed to create a meaningful replacement that is aimed at outshining all of the other exhibits in the Capitol.
Randi Slaughter first developed a plan to change the display during her experience as part of the most recent Leadership Redding class. To understand how the public interacted with each county’s display, she spent more than ten hours over five separate occasions observing people at the Capitol. To her –– and most residents’ –– surprise, Shasta County’s display is among the more popular displays at the Capitol. However, it currently lacks many of the landmarks and physical features that have appeared in Shasta County over the previous quarter century. Notably absent are destinations like the Sundial Bridge, the Sacramento River Trail, Turtle Bay Exploration Park, California Soccer Park, the Cascade Theatre, and many other significant attractions.
Following her study, Randi reached out to some of the top photorealistic diorama makers in the world. Nix and Gerber, a talented studio out of New York City, has agreed to update the display. Nix and Gerber’s work has been featured on the cover of TIME magazine, in National Geographic, and in nationally syndicated commercials for Tic Tac, Mini Cooper, Ben & Jerry’s, and many more.
Randi and her committee, with the approval of the Shasta County Board of Supervisors, are now on a fundraising mission and have partnered with the Shasta Regional Community Foundation to create a tax-deductible fund to produce the project. More information in the links below.
Promotional Video: https://www.youtube.com/watch?v=XLHb16xB-Zc
Fundraising Link: http://californiaelevated.com