Shasta College Student Essays: Churn Creek Bottom Mall

(Editor’s note: This is a Shasta College student essay that’s been submitted for extra credit as a letter to the editor.)

Redding, California is home to an estimate of 177,223 people and has grown over the years (U.S Census Bureau). Within the city of Redding lie many controversial issues such as the proposed Churn Creek Bottom shopping mall center. There are many pros and cons along with this issue but in the end, the shopping mall center proposition is something Redding should definitely consider.

This 92-acre shopping center will be located along Knighton Road and Interstate 5, between Redding and Anderson, and is said to possibly “bring millions of dollars to the local economy” (Longoria). Also, the Churn Creek bottom mall could be beneficial to the city by potentially “bringing 1,647 jobs to the county and generating at least $2 million annually for the county” (Shulman). The United States is in a recession, which means that in terms of economics, there has been slower activity. With that in mind, it can be presumed that bringing in a mall can lower the city’s unemployment rate of 17.10% (Sperlings Best Places). Bringing an estimate of 1,647 jobs to the city can vastly affect our economy in many positive ways. Ever since local concern has arisen from this project it has been announced that 300 construction jobs will be opened; 75% of the construction workers should be from Shasta County. (Shulman) This project has many positives and negatives attached with it but the project is a risk; it is a risk that needs to be taken.

People against the shopping mall proposition might argue that the 135 million dollar project is a waste of money, not including the additional 7 million dollars that would go toward traffic improvements. However, in the long run the mall could become a potential success and generate millions of dollars and boost the local economy of Redding, as well as keeping the people of Redding from being jobless. Another argument is that Redding already has vacant space available. But, with a location such as along Interstate 5 many more people will be attracted to the location and bring in money to the local economy.

It is also argued that constructing a mall in the area will affect local farmers. The farmland component of this project has been huge and extremely controversial. Local farmers are determined to not let go of their valuable land for a mere shopping mall. But according to Mary Ocasion, (a member of the Churn Creek Homeowners Association) “the mitigation measures in the environmental impact report for the project do enough to outweigh the impacts it would have on farming in the area”(Longoria). The company in charge of this proposition is even trying to find other agricultural land to give to the local farmers in replacement to the land in Churn Creek Bottom.

Although the people of Redding may have some valid reasons for why we should not construct a new shopping mall such as cost, vacant lots, and the agricultural impacts, Redding should consider this proposition because there are so many long lasting benefits to it such as helping our economy, attracting more people and lowering our city’s unemployment rate.

Works Cited

Longoria, Sean Shulman, Alayna. “First steps OK’d for proposed Churn Creek Bottom shopping center; residents pro and con address panel..” Record Searchlight. (2011): n. page. Web. 24 Oct. 2011. <http://www.redding.com/news/2011/jun/09/first-steps-okd-for-shopping-center/>.

U.S Census Bureau, . “State & County Quickfacts.” U.S Census Bureau. (2010): n. page. Web. 24 Oct. 2011. <http://quickfacts.census.gov/qfd/states/06/06089.html>.

Sperlings Best Places, . “Economy in Shasta County, California.” Best places to live & retire.. (2010): n. page. Web. 24 Oct. 2011. <http://www.bestplaces.net/economy/county/california/shasta>.

Shulman, Alayna. “Updated: Supervisors approve Churn Creek Shopping Center..” Record Searchlight. (2011): n. page. Web. 24 Oct. 2011. <http://www.redding.com/news/2011/aug/01/92-acre-retail-center-under-siege/>.

Click here for an explanation of the Shasta College student essay project.

Hi, I am a Shasta College student in Dionne Soares Palmer’s English 1C class and I am submitting a paper as a letter to the editor. Thank you for your time.

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9 Responses

  1. Avatar rmv says:

    Thank you for your informative?, Essay Dionne. 🙂

    Given time (age) i hope you will understand this debate (issue) better.

    The (mall) is not about the future of REDDING & Shasta County. 🙁

    It is about MONEY for those who worship it!!

    It is also about LOCAL BUSINESS! More are closing everyday.

    "We the people" have a re-depression going on, and this is not a help,

    PLEASE don't buy into the MONEY GRUBBER'S misinformation?

    GOD BLESS AMERICA (and her children!) p.s.

    • Avatar Todd says:

      From YOUR response I'm not sure AGE brings about any greater UNDERSTANDING of the DEBATE here.

      GOD BLESS THE CAPS LOCK KEY (it's considered shouting when used in posts on the internet!)

      • Avatar rmv says:

        Thank you Todd (internet expert?). 🙂

        You have your right to disagree with my post. 🙂

        See you at the polls?

        GOD BLESS AMERICA (and her children) 🙂

  2. Avatar Todd says:

    Not an internet expert, I just read a lot. Posts with random words emphasized with caps lock is like talking to someone with tourettes. If you have a point you want to make I just hope you realize that the all caps actually distracts people from what you are trying to say.

    I don't think I disagree with your opinion. Did I read that you are against the development? If so we agree.

    The point that I believe that the author missed is that this is not a debate about whether or not a new development will create short term jobs (it will: construction, loans to banks, fees to local government). The problem is will this do anything sustainable to help our local economy? If the development doesn't bring new business to the area and new consumers to follow then we are just opening stores in one area of town to close stores in another area of town and there is no net gain.

    I don't feel anyone has made a valid argument showing that this development will bring new business oportunities to the area. As such, I don't think it is worth the environmental impacts or the negative impact on existing businesses in town.

    I will definitely see you at the polls.

    I hope to also see you shopping at locally owned stores and restaurants.

  3. Avatar Derral Campbell says:

    Ms. Dulai – you seem to be advocating for this mall, which is fine. But, was this supposed to be an objective essay, or journalism? Every paragraph ends with some reason to put the mall in, seemingly in a persuasive way. That's not reporting, but maybe that's not what you were doing here. And certainly, there's lots of cheerleaders in the media these days.

    I would counter your idea about the I-5 placement being an advantage to this project – it doesn't seem to be doing the Outlet Mall in Anderson much good. This is a make-work project for developers and contractors, and certainly is of only short-term benefit. If that. Much better to look at all the vacant stores and observe the facts. Instead of press releases.

  4. Avatar Derral Campbell says:

    I see, it was supposed to be persuasive. Sorry to bristle about journalism at you.

  5. Avatar Gwen Lawler Tough says:

    Ms. Dulai,

    You have misquoted Mary Ocasion from the Churn Creek Bottom Homeowners Association. She said and was quoted in the newspaper article which you cited, that "she doesn't think the mitigation measures in the environmental impact report for the project do enough to outweigh the impacts it would have on farming in the area, …." This is a key point in your argument and it is incorrect.

    It's always best to go to the primary source for information;in this case it is the Environmental Impact Report and letters commenting on it from many interested parties. This Report is available online @http://www.co.shasta.ca.us/index/drm_index/planning_index/eirs/knighton_churn_creek_commons.aspx
    If you had used these primary sources, you would have a more complete picture of what is really happening.

  6. Avatar Mclisa says:

    There's a reason Churn Creek is considered prime agricultural land. It's really good dirt. It's deep loamy soil that one can actually get a spade into. Excellent drainage. Plants live in that dirt. Mine, on the other hand, is clay and rocks. I almost need dynamite to dig a hole. Plants die from poor drainage. All other arguments aside, it would be a crying shame to cover that dirt with asphalt.

    There are plenty of other locations along I-5 with poor soil. Good planning would take this into consideration. Along with importing a bunch of people with disposable income to support more retail.

  7. Avatar Canda says:

    Miss Dulai, I think you did a good job of writing a persuasive essay. I wish I lived in Shasta County so I would have a vote. I'm in Tehama County, about a mile from the Shasta County border. I have to agree with some of the comments above stating there are so many businesses that are barely hanging on. Both the Shasta Mall and the Anderson Outlets are like a ghost town except for holiday shopping. A new mall might create jobs in the short run, but would leave many unemployed when those businesses fail due to lack of income. I say lets give our business to the local merchants who are struggling. We've got so many wonderful places to shop in Redding, and typically stores that aren't in a mall setting, are more unique and have one-of-a-kind items. Estate Jewelers, Bella's Baby Boutique, and Jiranda's Antique Store, just to name a few. You don't see stores like these in any mall. You can drive all the way to Chico and their mall offers nothing the Shasta Mall doesn't offer. Don't get me wrong, malls have their place, but I certainly wouldn't vote for another one in this area.