Turtle Bay Introduces Foursquare, Rewards Customer Loyalty

Turtle Bay Exploration Park has officially “checked-in” on Foursquare, the nation’s leading location-based mobile application.

Starting Friday, September 2, a limited number of guests and members at Turtle Bay who use their iPhone, Android, or other smartphone to “check-in” to the park will unlock a special deal that can be redeemed at the cash register.

To commemorate the launch of the Foursquare campaign, Turtle Bay has teamed up with Sugar Pine Media, a local social media agency, to offer a “Flash Special” beginning Friday, in which the first 40 guests who check-in will receive free admission.

Turtle Bay members who check-in during the Flash Special will receive a free ticket to the Grossology exhibit and one free nectar cup to feed the birds in the Parrot Playhouse. Guests to Turtle Bay who check-in during the Flash special will receive one free general Park admission ticket.

The individual who has the most check-ins will “become the mayor” on Foursquare and will unlock a separate and special award for his/her loyalty. Effective immediately, the Foursquare Mayor of Turtle Bay will receive free admission to the park along with one guest.

“It’s like an instant, readily-available coupon that awards customer loyalty at no additional cost to the Park,” said Toby Osborn, Marketing and Sales Officer at Turtle Bay.

Faced with marketing budget cuts due to the recession, Osborn turned to Foursquare as an innovative way to foster customer engagement and loyalty at no additional cost to the non-profit organization.

“Foursquare presents a unique opportunity for businesses looking to drive foot traffic to the their storefront in an easy and measurable way,” said Rocky Slaughter, Owner of Sugar Pine Media.

Slaughter will be on hand during the Friday Flash Special at Turtle Bay from 9 a.m. to 12 p.m. to help guests install and use Foursquare on their mobile devices.

About Turtle Bay Exploration Park
Spanning the Sacramento River in Redding and connected by the Sundial Bridge at Turtle Bay, designed by Santiago Calatrava, Turtle Bay Exploration Park is a 300-acre campus containing educational and entertaining activities that interpret the relationship between humans and nature. The Park tells the stories of the region and its people through a museum, art gallery, wildlife exhibits, forest camp, a summer butterfly house, amphitheater, and an arboretum and gardens.

About Foursquare
Foursquare is a mobile application that aims to encourage users to explore their neighborhoods and reward them for doing so. Foursquare does this by combining their friend-finder and social city guide elements with game mechanics – users earn points, win mayorships and unlock badges for trying new places and revisiting old favorites. Foursquare was launched in March 2009. For more information, visit www.foursquare.com

About Sugar Pine Media
Sugar Pine Media is a full-service marketing and public relations agency, specializing in social media and trackable web-based campaigns.  The company was founded in early 2011 by Rocky Slaughter and Mike Blankinship and works with several local businesses. Sugar Pine Media contact: Phone: (530) 227-6999 or Email: rocky@sugarpinemedia.com

What: Foursquare Friday Flash Special
When: Friday, Sept. 2, from 9 a.m. to noon
Where: Turtle Bay Exploration Park, 840 Auditorium Drive, Redding, CA 96001

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Press Release

-from press release