The months-long design and judging of the Redding City Flag contest has reached its final phase. After more than 380 designs were submitted to the contest by citizens ranging from five – 89 years old, the panel of 14 judges has selected five designs to present for public voting. The voting will take plan online, through ReddingCityFlag.com, and will be open from May 15-June 9, 2017. The flag design with the most votes will be announced on Flag Day June 14th and presented at the Redding City Council meeting on June 20th to be adopted as the official flag of the City of Redding. The winning designer will receive $1000, and the four finalists will receive $200 each. The community is encouraged to vote and campaign for their favorite flag design. The link for voting is http://woobox.com/kdhcfj or accessed through the website www.reddingcitflag.com
The flag design contest was produced and funded by Catalyst Redding Young Professionals, a non-profit organization. Catalyst selected a panel of judges representing a cross section of Redding-area demographics. The panel included individuals from the media, businesspeople, artists, and students.
“The judges had their work cut out for them,” said Aaron Hatch, one of the contest facilitators. “We didn’t expect to receive close to 400 designs, and due to the simplistic nature of flag design, judging sometimes meant differentiating between several designs of the same concept.” Blue and green were the most common colors used, and representations of the Sundial Bridge appeared in a large majority of the designs.
“We had so many submissions, we had to employ several rounds of judging,” explains Brandi Greene, another contest facilitator. “There was a yes/no round, choosing between slightly different versions of the same design by the same artist, allowing each judge to choose their top 10, scoring the designs, and ultimately getting it from a top 12 to the final five.”
The final five designs were created in a variety of mediums, including watercolor, so Redding City Flag contest committee member Matt Briner, a graphic designer, met with each finalist to create a vectorized version of their design that could later be rendered on a fabric flag.
Catalyst volunteered to help spearhead a flag design contest after some citizens disapproved of the City of Redding’s efforts to design and produce a new official flag. The contest was open to all residents of Shasta County, and accepted design submissions via ReddingCityFlag.com.
“We are hoping to see a great turnout of voters, and a lively debate on the merits of which flag design should represent our great city,” says Hatch. “We believe giving the people of Redding a voice in the process will encourage them to fly the new flag from their homes and businesses, put it as a sticker on their car… however they want to show civic pride.”
Individuals and businesses interested in supporting the Redding City Flag effort can donate funding for flag production. Donations are made through Catalyst and are tax deductible. Information can be found at ReddingCityFlag.com and Facebook.com/ReddingCityFlag.
Contact: Brandi, Aaron, or Kallie at email: ReddingCityFlag@gmail.com phone: (530)227-5605