Redding City Flag Design Contest Chooses Finalists, Begins Public Voting

Redding City Flag contest

The months-long design and judging of the Redding City Flag contest has reached its final phase. After more than 380 designs were submitted to the contest by citizens ranging from five – 89 years old, the panel of 14 judges has selected five designs to present for public voting. The voting will take plan online, through, and will be open from May 15-June 9, 2017. The flag design with the most votes will be announced on Flag Day June 14th and presented at the Redding City Council meeting on June 20th to be adopted as the official flag of the City of Redding. The winning designer will receive $1000, and the four finalists will receive $200 each. The community is encouraged to vote and campaign for their favorite flag design.  The link for voting is or accessed through the website 

 The flag design contest was produced and funded by Catalyst Redding Young Professionals, a non-profit organization. Catalyst selected a panel of judges representing a cross section of Redding-area demographics. The panel included individuals from the media, businesspeople, artists, and students.

 “The judges had their work cut out for them,” said Aaron Hatch, one of the contest facilitators. “We didn’t expect to receive close to 400 designs, and due to the simplistic nature of flag design, judging sometimes meant differentiating between several designs of the same concept.” Blue and green were the most common colors used, and representations of the Sundial Bridge appeared in a large majority of the designs.

 “We had so many submissions, we had to employ several rounds of judging,” explains Brandi Greene, another contest facilitator. “There was a yes/no round, choosing between slightly different versions of the same design by the same artist, allowing each judge to choose their top 10, scoring the designs, and ultimately getting it from a top 12 to the final five.”

 The final five designs were created in a variety of mediums, including watercolor, so Redding City Flag contest committee member Matt Briner, a graphic designer, met with each finalist to create a vectorized version of their design that could later be rendered on a fabric flag.

 Catalyst volunteered to help spearhead a flag design contest after some citizens disapproved of the City of Redding’s efforts to design and produce a new official flag. The contest was open to all residents of Shasta County, and accepted design submissions via

 “We are hoping to see a great turnout of voters, and a lively debate on the merits of which flag design should represent our great city,” says Hatch. “We believe giving the people of Redding a voice in the process will encourage them to fly the new flag from their homes and businesses, put it as a sticker on their car… however they want to show civic pride.”

 Individuals and businesses interested in supporting the Redding City Flag effort can donate funding for flag production. Donations are made through Catalyst and are tax deductible. Information can be found at and

 Contact: Brandi, Aaron, or Kallie at email:  phone: (530)227-5605

-from press release
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30 Responses

  1. Karen C says:

    Really, that is all we get.  We live in a beautiful part of the state, and we are given those five to pick from.  I dislike all of them.  Nothing grabbed me.  Colors all seem wrong, as well.

  2. Karen C says:

    I watched the informative video about city flags and  I understand a little more.  What may have been helpful to us, would have been the designers of the flags  providing  a meaning for the design they created.

    • Dick says:

      They did provide an explanation for each design. Click on any flag image on and you’ll see a slideshow presentation. As you scroll through them you’ll see the explanation.



  3. LetsBeReal says:

    Is it too late to submit a design?

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  4. Sparerib says:

    I would like to see something a little more representative of our new city look.  A green background with $$$ signs and abandoned shopping carts would work.

  5. Karen Calanchini says:

    Thank you Dick. I finally did find the explnations. There is some very abstract thinking  going on with the designs. Not sure that without  the explnations  I  would have understood the meaning of most of them. As usual, the Sundial Bridge has taken a big presence .

  6. LINDA HANCOCK says:

    So, Redding is all about the Sundial Bridge?

    With all the beauty surrounding Redding, surely someone could come up with a more representative, recognizable design.

    • Jamie says:

      What is a more iconic landmark in Redding than the Sundial bridge? It is a very cool piece of art/architecture that literally no other town anywhere near here has. Why wouldn’t we highlight this cool feature?

      What else is Redding “all about” that would fit nicely on a flag? I don’t understand all this faux outrage over the flag that virtually nobody cared about before. That actually might be the most representative thing about Redding — people try to do cool new things that will make it a better place, and people get all kinds of upset about it.

  7. K. Beck says:

    Earlier there was a whole article about designing flags. I can’t find the article, tried the search line, but it did not turn up the article?????

    I like the one here: The new one, not the old one.

    Yes. The bridge is a huge factor for Redding. It brings in tourist dollars. It is most likely bringing in the most income here since there is NO industry! You can’t keep a city running with NO industry. Retail won’t work, it is going by the wayside along with the typewriter. Everyone who wants Redding to be what it was in 1953 needs to get a grip!

  8. Karen C says:

    I posted a link to this site on our neighborhood’s, Next Door, a virtual Neighborhood Watch Group and so far the remarks are negative for all the designs.  Some  said the Sundial gets too much attention because that bridge is not what Redding is all about.  Another thought they were boomerangs saying “criminals in and criminals out”  Those abstract designs simply do not catch what Redding is,  in our minds.  One of the designs reminded me of a floor with baseboard. After I read the designers comments, I could understand where they came from. Of course I did not get the sharp pointed  curve as representing the Sacramento River.  However, our City flag needs to grab the mind, and say what Redding is all about…to the tourist coming up I5, to our locals who have been here decades, who fish the beautiful waters, hike the mountains, play in our wonderland.


    • Jamie says:

      I see a lot of criticism of what was submitted but did you submit anything to the contest Karen? What is Redding all about to you? Can you convey that easily on a flag?

      There is so much negativity but I don’t see any alternatives offered up. I think that some of the designs are great and it makes perfect sense to highlight the Sundial bridge. It’s probably the #1 thing that people from outside the area know about our town.

      • K. Beck says:

        I agree. Would someone please state what “Redding/we are all about” and how that would be represented on a flag? Soooooo much complaining, no concrete ideas. Maybe that is what Redding is all about? All complaining and no offered solutions. How do we represent that on a flag?

        • Well, if you take a look at the US flag…what does it show you? a bunch of stars on a blue background and red and white stripes. What does it mean? You probably had to have it explained to you back when you were a kid that there are 50 stars, one for each state. The 13 stripes represent the 13 original colonies. It is ALL symbolization. So if you look at each of the 5 designs that made it into the finalists, they are all works of art depicting symbolization for the things that make Redding unique. People want to know why the dam and Mt Shasta and Mt Lassen aren’t on the design. None of these things are actually IN Redding. It may be a draw to the area, just like the bridge is, but they aren’t in Redding. Hope this helps answer some questions.

  9. Jim Briggs says:

    I love the Sundial Bridge and it is an incredible asset to this community, but we are so much more than just the bridge. It’s a failure of imagination to fall back on it again and again and it’s shame that two of the finalists aren’t much different than the city design that started this tempest in a teapot.

  10. Deborah says:

    These are terrible.. NO ONE passing through or visiting Redding (or living here) is going to know what most of these cold, abstract random lines mean and WHY we picked any one of these… Even with the explanation (which obviously is not going to be on the flag for all to read and understand) ….
    Those of us that do LIVE here … don’t associate with these and feel they fall waaay short of what Redding is about..
    There is SOOOO much more to Redding than a bunch of random abstract lines… (yes, there is the hint of the “stand alone” Sundial Bridge) …including all of the greenery, trees, mountainous views, rivers, lakes, countless activities, friendly people and more..
    Plus this is not exactly an ultra modern, abstract type of town here and I am disappointed that the 5 chosen entries are exactly only that ..which does NOT represent the type of people that actually live here… I think a lot of us here are a little more down to earth and are here for the beauty, nature, activities and friendship..
    Can we see more designs … the ones that were tossed aside and be able to have an opportunity to vote for one of those…. perhaps one more welcoming and representative of our wonderful city????
    One that we the residents actually LIKE and would be PROUD to fly … instead of choosing the lesser of 5 bad options? That would be nice …. Give the people/residents of our fine town a true choice…


  11. Barbara Braun says:

    I wasn’t in favor of updating the city flag.  Don’t care for any of the designs offered. I agree we are much more than the Sundial Bridge, which is a nice piece of architecture, but we are more than that.

  12. Valerie Ing says:

    There was a very large committee filled with people from all walks of life that served as judges to whittle down the almost 400 entries down to 5, and it wasn’t easy. We did our best. Some people were very passionate about what they thought should – or shouldn’t be on the Redding flag. For myself, I was simply hoping for a design that I would be proud to fly from my own yard. And I would happily do that with any of these 5 finalists. But overwhelmingly the group felt that this flag should be about Redding and what was iconic about it, not about Shasta County as a whole, or the Northern California region, or about landmarks in other cities or counties, but Redding. I’m saddened that those who are disappointed by the designs didn’t submit their own after I wrote about the contest a few months ago.

    • Smiling and nodding my head, Valerie.  I don’t know the first thing about graphic design – but I respect every artist who does the work, puts in the time and deals with the criticism — and the judges who spent hours of their precious time and energy. Thanks for YOUR work on this project. Looking forward to seeing our new Redding flag flying proudly.

    • Jamie says:

      Thank you, Valerie! I think there are a few great contenders for the flag and I am happy to see it get an update.

    • Comrade Kommissar says:

      For 50+ years Redding has billed itself as a hub for recreation, but now some unelected committee purged any design incorporating that theme and instead put on a ballot 5 variations of the same idea.  Heads I win, tails you lose — some choice!

  13. R.V. Scheide Jr. says:

    Well, it looks like the design I like the best of the 5, with sundial bridge against the background of a setting sun, is leading the vote so far. I don’t get the design with the stars at all. Surprised there wasn’t an attempt to meld the dam, the mountain and the bridge. The RPD’s symbol would work if it was modernized a bit.

    • Valerie Ing says:

      R.V. I think I can offer an answer. I believe there were several designs that included the dam and mountains. They just didn’t make it to the list of finalists. The issue that many on the committee had is that none of those things are actually IN Redding. The dam or Lake Shasta would be great if the City of Shasta Lake had a flag. Mt Shasta isn’t even in this county. Mt Lassen bridges several counties, but is not in Redding…it’s quite a drive. Same with the Trinity Alps. These are things outside of Redding that we can see from inside. But what do we have INSIDE Redding? The river, the river trail, several cool bridges, a couple of old, iconic buildings like the Cascade Theatre…for landmarks, that’s pretty much what we have.

  14. Diane Hepburn says:

    The designs are disappointing, although the time put in by all is appreciated.

  15. Dick says:

    It may be educational, or at least interesting, to see what other CA cities have chosen for flags, link goes to Google Search images

  16. Dick says:

    Oops, sorry folks, let’s try that link again

  17. cheyenne says:

    Cheyenne’s city flag is an encircled buffalo with The Equality State on it.  Denver’s city flag designed by a high school student in 1926 is jagged lines representing the Rockies with a bright sun.  Salt Lake City’s flag is the result of a contest in 2004 to replace a flag that many felt represented the Mormon church.  The new design shows the city skyline with the Wasatch Mountains in the background.  Looking up the history of city flags is kinda fun.

  18. Dan Neece says:

    I don’t like any of the flags.  The bridge idea is good but the designs are all wrong.  If we really want to represent Redding we need a homeless guy with a gas can. That’s what we’re becoming more known for. Sad

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